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The following Case Study is applicable to large department or specialty retailers having a recognized brand and operating... more


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Customer Intelligence is Fragmented (by Suni Munshani)

In today’s typical retail environment customer intelligence is fragmented and only captured in the minds of the sales associate. Furthermore, there is no real way to enter it into a central repository other than the dreaded “black book” of the individual sales associate.

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The following Case Study is applicable to large department or specialty retailers having a recognized brand and operating stores throughout the US which sell apparel, accessories and other soft goods. more