Has the internet changed the nature of the way shopping occurs in stores these days? more
To a society fascinated with the process of buying and consumption, a great retail experience should be of significant importance; yet despite the fact that 90% of dollars are spent “in store,” the media are crowded with stories and analysis of “online experience” but scant mention is made of the ways in which we can improve the “in-store” experience for consumers.
80% of companies THINK they are delivering exceptional customer experience but only 8% of customers agree. If you are in a business that deals with customers like most are this is a frightening statistic. Retail establishments most likely deal with the largest volume of customers per day. And to get the customer experience right is often tricky.
