Has the internet changed the nature of the way shopping occurs in stores these days? more
Facebook Places, Foursquare and just about every Social Networking seems to be focusing on location these days. But the problem is they all rely on some sort of check-in, whether it be manual check-in by the user or using the latest GPS/Geo-fencing based check-in.
Has the internet changed the nature of the way shopping occurs in stores these days?
The simple answer is yes, “winning the game and getting the best deal is something that can be achieved more quickly and easily with the help of the internet then with a gas pedal and a brake” says Peter Sachse, CMO of Macys.
80% of companies THINK they are delivering exceptional customer experience but only 8% of customers agree. If you are in a business that deals with customers like most are this is a frightening statistic. Retail establishments most likely deal with the largest volume of customers per day. And to get the customer experience right is often tricky.
