Has the internet changed the nature of the way shopping occurs in stores these days? more
Walk into any bank, retail establishment or hotel these days and the customer experience often leaves a lot to be desired. In a frenetic world where time is the most valuable commodity for most people, customer-facing retail establishments need to re-look from the ground up at the customer experience they provide.
Has the internet changed the nature of the way shopping occurs in stores these days?
The simple answer is yes, “winning the game and getting the best deal is something that can be achieved more quickly and easily with the help of the internet then with a gas pedal and a brake” says Peter Sachse, CMO of Macys.
80% of companies THINK they are delivering exceptional customer experience but only 8% of customers agree. If you are in a business that deals with customers like most are this is a frightening statistic. Retail establishments most likely deal with the largest volume of customers per day. And to get the customer experience right is often tricky.
