Has the internet changed the nature of the way shopping occurs in stores these days? more
To a society fascinated with the process of buying and consumption, a great retail experience should be of significant importance; yet despite the fact that 90% of dollars are spent “in store,” the media are crowded with stories and analysis of “online experience” but scant mention is made of the ways in which we can improve the “in-store” experience for consumers.
With a household name like Google – how could it be possible that there is anything out there 9 times it’s size?
I know we keep saying the same thing.
But the simple fact is less than 10% of all purchases, even during extreme holiday shopping is made online. The converse of that statement is 90% of all purchases are made offline (ie in a Brick and Mortar store!)
And with all the advancement in Location based systems, Augmented Reality, 2D bar codes – its only a matter of time before an Ad Network gets created for the In-Store world where all these juicy purchase decisions are being made.
Well the world will not have to wait any longer … Enter Novitaz – with its In-Store Ad Network 9 times the size of Google.
Novitaz operates as a cross between Google AdWords and Facebook Ads for brand managers looking to reach brands in the physical world. You can buy keywords based on location such as: Greenwich, Connecticut, CVS Pharmacy and then mix them with behavioral data such as Male, Married, 2 kids and then send them an offer tailored just for them which reaches their mobile phone as an HTML email or SMS text upon entering the store. Rates are based on competitive bids for the context -- and the location provides the context.
This is a powerful combination that is good for the brand, great for the store, and makes a very personal shopping experience for the user.
