Has the internet changed the nature of the way shopping occurs in stores these days? more
The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.
At Novitaz, we believe in growing business for our clients by providing superior customer-centric solutions through a highly focused and specialized alliance partner team. We extend our technology and business solutions through a select alliance network of market leaders, consultants, and innovators to provide our clients the best specialized skills and tailored customer growth solutions.
About IBM
Becoming customer focused is critical in today’s competitive retail industry. The starting point for this transformation is leveraging customer data across the company. To achieve this goal, integration of your business processes and technology is essential. By developing greater insight into the shopping habits and expectations of your customers, you can provide a more satisfying shopping experience, drive sales, and develop a clientele who will recommend and promote your store to others. Learn how the IBM/Novitaz partnership can help you put the shopper at the center of your strategies and operations to become truly customer focused.
