Has the internet changed the nature of the way shopping occurs in stores these days? more
The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.
Has the internet changed the nature of the way shopping occurs in stores these days?
The simple answer is yes, “winning the game and getting the best deal is something that can be achieved more quickly and easily with the help of the internet then with a gas pedal and a brake” says Peter Sachse, CMO of Macys.
To investigate this further we recorded a podcast with Peter to discuss how shoppers are changing and perhaps what the future holds for shoppers with the convergence of social technologies, always with an eye toward Enabling Exceptional Customer Service!
About Peter
Sachse, has served as president of Macy's Corporate Marketing since June 2003. Previously, he was president and chief operating officer of the company's The Bon Marche division (now Macy's Northwest). Sachse began his retail career with Macy's in Kansas City in 1980. He was named division merchandise manager at Macy's Bullock's division in 1987 and in 1992 moved to The Bon Marche as senior vice president/general merchandising manager. In 1997, Sachse was named executive vice president/general merchandise manager at Macy's East in New York where, in 1999, he was promoted to vice chair/director of stores. A native of Sheboygan, WI, Sachse is a finance graduate of the University of Wisconsin. Sachse lives with his wife, Jini, and two children in Purchase, NY.
