Has the internet changed the nature of the way shopping occurs in stores these days? more
The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.
Jan 1, 2005 - Westport, Conneticut: Novitaz names Sunil Munshani as Chief Executive Officer.
Suni Munshani was named Chief Executive Officer of Novitaz in January 2005. He brings to Novitaz a unique blend of venture capital and operations experience. As the General Partner of Persephone Investments, a venture capital firm focusing on early-stage technology and real estate investments, he set investment strategy and generated deal flow in technology services and software as well as enterprise software and services companies.
In his capacity as General Partner of Persephone Investments, Mr. Munshani also assumed the role of chief executive officer at Synetics, an early stage company in which Persephone was the largest shareholder. Synetics was acquired by ACS Inc. in 2001, and Lockheed Martin subsequently acquired the division of ACS that included Synetics.
More recently, Mr. Munshani founded Hammershine Capital Advisors, an incubator of hedge funds, following his work with Sofaer Global, a global macro hedge fund. In addition, Mr. Munshani has made numerous investments in consulting and software development companies.
Prior to assuming the role as investor in technology companies, Mr. Munshani started a number of software and software services companies. In 1992, Mr. Munshani founded Paradigm Systems Corporation of America (PSCA), a technology company focused on networks and network services. PSCA was acquired in 1996 by Platinum Technology, which subsequently was acquired by Computer Associates. Prior starting PSCA, Mr. Munshani founded Trirex Systems in 1988. Trirex Systems performed software development and consulting for the financial and telecommunications industries. In April 1993, the intellectual property of Trirex Systems was acquired by Perot Systems.
Mr. Munshani received a Bachelor of Technology (BS) degree with Honors from the Indian Institute of Technology (IIT), Kharagpur, India in 1985, where he authored a thesis on fuzzy decision making. After graduating from IIT, he joined Digital Equipment Corporation in 1986.
Mr. Munshani has served on the board of directors of several companies, including Navin Mail, Telivoice (a division of Navin Communication, Inc), Cradle Technologies, Inc., Acurion, Inc. and ARPE Electronics. He is a charter member of The Indus Entrepreneurs (TiE), a mentor, politically active, a regular participant in the BioVision forum and a member of the board of directors of the Center for Performing Arts in Westport, Connecticut. He also is actively involved in alumni and development activities for IIT and was a founding donor for the establishment of the Advanced VLSI Design Laboratory at IIT, a state of the art facility that is not available in any other academic institution in India.
About Novitaz:
Novitaz is a Silicon Valley based company founded by veteran enterprise software and retail industry experts. Its patent pending technologies will usher in a new era in CRM by enabling retailers to achieve significant increases in Comp Sales (comparable store sales, year over year) thereby realizing unprecedented levels of top line growth.
Source: Novitaz, Inc.
