Has the internet changed the nature of the way shopping occurs in stores these days? more
The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.
Nov 10, 2002 - Fremont, California: Novitaz's ground-breaking patent relates to customer relationship management in a physical environment. Physical locations include what is commonly referred to as Brick and Mortar(BM) establishments, i.e.. those places a customer can physically go to purchase goods, receive services, etc.
The invention provides solutions for enhanced customer experience for business conducted in "brick and mortar" establishments. As mentioned above, the notion of "brick and mortar" establishments encompasses physical locations. The embodiments of the present invention allow personalized service to the customer from the moment of his/her arrival in the facility. It enables targeted marketing and sales promotions (up-sell/cross-sell) for individual customers, much prior to the POS touch-point (checkout lanes). Furthermore, for the first time it extends the full powers of an e-CRM system to a traditional brick-and-mortar business. All of this consequently empowers businesses to provide enormously improved customer focus and presales, sales, and post-sales service thereby greatly increasing customer retention and loyalty.
Novitaz is pursuing an aggressive patent strategy. The patent filings encompass nearly every aspect of Novitaz's technology. The claims have been drafted to broadly encompass the core features of Novitaz's proprietary CRM system as well as block potential competitors from entering Novitaz`s market space.
We have worked closely with our patent firm to obtain the best patent protection possible. Information regarding the practitioners who prepared the patent application can be found at www.svipg.com.
About Novitaz:
Novitaz is a Silicon Valley based company founded by veteran enterprise software and retail industry experts. Its patent pending technologies will usher in a new era in CRM by enabling retailers to achieve significant increases in Comp Sales (comparable store sales, year over year) thereby realizing unprecedented levels of top line growth.
About SVIPG:
Silicon Valley Intellectual Property Group, LLC (SVIPG) is an intellectual property firm located in the heart of the Silicon Valley, and is dedicated to providing the utmost in quality and service for the intellectual property needs of high technology companies.
SVIPG differentiates itself from other intellectual property service providers by specializing in patenting advanced electronics, computer-related hardware and technology. Moreover SVIPG goes beyond ordinary intellectual property procurement by fusing it with an important factor, your business.
Source: Novitaz, Inc.
