Has the internet changed the nature of the way shopping occurs in stores these days? more
The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.
Jan 27, 2003 - Fremont, California: Novitaz's second patent in the Brick and Mortar CRM space further solidifies its position as the leader in this emerging space.
The invention extends all the richness of an e-commerce session to physical brick and mortar establishments. Session metrics captured in the e-commerce realm was very valuable. eTailers like Amazon.com have used it very effectively. However the dollar value of commerce transacted in Brick and Mortar stores is at least 25 times that of e-commerce. The utility value of session metrics at a Brick and Mortar realized by virtue of Novitaz`s invention will be so much more valuable than e-commerce session metrics.
As a second series of claim, this invention defines a meta data model to capture and communicate all aspects of a brick and mortar session. The XML based Meta Data model is broad enough to cover both the retail and restaurant industry. In the future it will be extended to banking and other industries.
Novitaz is pursuing an aggressive patent strategy. The patent filings encompass nearly every aspect of Novitaz`s technology. The claims have been drafted to broadly encompass the core features of Novitaz`s proprietary CRM system as well as block potential competitors from entering Novitaz`s market space.
We have worked closely with our patent firm to obtain the best patent protection possible. Information regarding the practitioners who prepared the patent application can be found at www.svipg.com.
About Novitaz:
Novitaz is a Silicon Valley based company founded by veteran enterprise software and retail industry experts. Its patent pending technologies will usher in a new era in CRM by enabling retailers to achieve significant increases in Comp Sales (comparable store sales, year over year) thereby realizing unprecedented levels of top line growth.
About SVIPG:
Silicon Valley Intellectual Property Group, LLC (SVIPG) is an intellectual property firm located in the heart of the Silicon Valley, and is dedicated to providing the utmost in quality and service for the intellectual property needs of high technology companies.
SVIPG differentiates itself from other intellectual property service providers by specializing in patenting advanced electronics, computer-related hardware and technology. Moreover SVIPG goes beyond ordinary intellectual property procurement by fusing it with an important factor, your business.
Source: Novitaz, Inc.
