Has the internet changed the nature of the way shopping occurs in stores these days? more
The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.
May 30, 2007 - Westport, Connecticut: Novitaz teams with IBM to deliver innovative solutions for retail. Announcing Novitaz validation on the IBM Store Integration Framework solution.
Novitaz, a software solutions company providing real-time knowledge of customer presence in a brick and mortar environments leading to enhanced customer experience and loyalty, has successfully completed validation of its activeCRM™ solution suite, an active RFID technology solution, on IBM Store Integration Framework—IBM’s flexible, scalable Java™ 2 Platform, Enterprise Edition (J2EE), operating environment and componentized architecture, built for retail stores using industry-leading IBM middleware.
The Ready for IBM Retail Store Innovations – Store Integration Framework initiative brings together platform-independent software vendors that deliver proven solutions designed and built for the retail industry. Through this initiative, IBM works with select IBM Business Partners to validate solutions that meet a rigorous assessment of next-generation, open-standards-based store environments.
Novitaz’s proprietary technology solution, activeCRM™, uses radio frequency identification (RFID) signals to transparently identify a customer upon entry in a retail establishment such as a retail store, bank or restaurant. The RFID signal is transmitted by Novitaz’s revolutionary RFID card which is the first active RFID card in the form factor of a traditional credit card. With these quantum leaps Novitaz is raising the bar on "customer experience and redefining the meaning of the word "transaction" with the creation of real time engagement plans. Novitaz provides unprecedented customer knowledge to IBM’s retail offerings and closes the customer intelligence loop through presence identification and loyalty solutions.
Novitaz patent-pending technology solution, activeCRM™, provides all the building blocks to provide an end-to-end presence-identification based loyalty solutions for Retail, Banking and Hospitality environments. Novitaz activeCRM™ Technology platform provides a secure, web-based service oriented architecture optimized for each environment and optimally leverages IBM assets by seamlessly integrating with IBM’s Store Integration Framework (SIF). Novitaz activeCRM™ solution suite provides unprecedented customer intelligence based on session metrics and closes the customer intelligence loop through presence identification. The solution enhances customer experience, enhances employee selling experience, and optimizes marketing initiatives and operational efficiencies.
About Novitaz:
Novitaz is a business solutions company providing real-time knowledge of customer presence in a retail environment enabling customer Insight Driven Actions and enhancing loyalty, same store sales and profits. Novitaz activeCRM™ solution yields unprecedented Customer Intelligence based on Session Metrics and closes the Customer Intelligence loop through Presence Identification. Founded in Silicon Valley and head-quartered in Westport, Connecticut, Novitaz is led by veteran enterprise software experts with domain experience in the retail industry.
For more information on IBM Retail solutions, please visit www.ibm.com/industries/retail
