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In-Store Shopping Metrics: If you have the will we have the way!

The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.



Novitaz signs licensing agreement with ORG Informatics Ltd.

Apr 2, 2004- Fremont, California: Novitaz has signed a licensing agreement with ORG Informatics Ltd. for license its technology in India and other Asian countries. ORG Informatics is a more than 25 years old company, with technology concentrations in the fields of Telecommunications, Geo-Spatial Solutions, and Information Systems. It employs more than 500 people in several countries around the world. It is one of the premier providers of products and services for the abovementioned fields, in India and other countries in the Asia Pacific rim.

This partnership will allow Novitaz to market and sell its products effectively in well established, as well as emerging Asian markets. With availability to ORG’s vast sales and professional services resources, Novitaz hopes to secure international customers in these markets, in an effective and expeditious manner. Aside from establishing a strong US customer base, Novitaz has also been looking to sell its solutions internationally, and this partnership will serve as an effective vehicle to achieve this objective.

For Novitaz, this important milestone is another step towards establishing itself as the premier provider of its revolutionary, RFID based CompSales product line, not just in the US, but also abroad. For ORG, this alliance enables it to offer an innovative and revolutionary solution in markets heavily driven by emerging technologies, and with a strong desire to establish their dominance among regional economies. Further, this milestone illustrates the strong credibility and trust being received by Novitaz by well-established and long-standing technology providers, both domestic and international.

About Novitaz:
Novitaz is a Silicon Valley based company founded by veteran enterprise software and retail industry experts. Its patent pending technologies will usher in a new era in CRM by enabling retailers to achieve significant increases in Comp Sales (comparable store sales, year over year) thereby realizing unprecedented levels of top line growth.

About ORG Informatics Ltd.:
ORG Informatics Ltd. is the parent company of ORG Telecom, ORG GIS, and ORG Systems. These companies are the premier providers of products and services in the fields of Telecommunication, Geo-Spatial Solutions, and Information Systems, in Asia Pacific and Indian Markets. Together these companies employ more than 5000 employees with several dozen offices in the respective territories.

Source: Novitaz, Inc.