Has the internet changed the nature of the way shopping occurs in stores these days? more
The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.
March 12, 2006 - Westport, Connecticut: Novitaz and a major global management consulting, technology services and outsourcing company announced their partnership and agreed to deploy Novitaz activeCRMTM solution, an active RFID technology solution, at its Consumer Innovation Network facility in Chicago, Illinois.
Novitaz will deploy its active RFID technology solution, activeCRMTM, for the retail vertical at the partner’s Consumer Innovation Network facility in Chicago, Illinois. The Consumer Innovation Network Center, which opened in April of 2006, incorporates state-of-the-market technologies and forward-thinking management concepts as would be found in highly successful Retail or Consumer Packaged Goods Industry organizations. The Center focuses on the Consumer and the Customer and will be available for display to all segments within the Retail and Consumer Goods and Services industries as well as Senior Executives from multi-billion dollar and multi-national companies.
Novitaz’s proprietary technology solution, activeCRM™, uses radio frequency identification (RFID) signals to transparently identify a customer upon entry in a retail establishment such as a retail store, bank or restaurant. The RFID signal is transmitted by Novitaz’s revolutionary RFID card which is the first active RFID card in the form factor of a traditional credit card. With these quantum leaps Novitaz is raising the bar on "customer experience" and redefining the meaning of the word "transaction" with the creation of real time engagement plans.
About Novitaz:
Novitaz is a business solutions company providing real-time knowledge of customer presence in a retail environment enabling customer Insight Driven Actions and enhancing loyalty, same store sales and profits. Novitaz activeCRM™ solution yields unprecedented Customer Intelligence based on Session Metrics and closes the Customer Intelligence loop through Presence Identification. Founded in Silicon Valley and head-quartered in Westport, Connecticut, Novitaz is led by veteran enterprise software experts with domain experience in the retail industry.
About Partner:
A global management consulting, technology services and outsourcing company committed to delivering innovation. It collaborates with its clients to help them become high-performing businesses and governments. Its high performance business strategy is built upon its experience in consulting, technology and outsourcing coupled with deep industry and business process expertise, broad global resources and a proven track record. Using the industry knowledge, service-offering expertise an dtechnology capabilities, it can identify new business and technology trends and develop solutions to help clients around the world.
