Has the internet changed the nature of the way shopping occurs in stores these days? more
The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.
Sept 10, 2006 - Westport, Connecticut: Novitaz deploys its activeCRM™ solution suite, a first of its kind active RFID technology solution, at a major global management consulting, technology services and outsourcing company's Consumer Innovation Network facility in Chicago, Illinois.
The activeCRM™ solution essentially can be called an EZPass for customers in a retail environment where high value customers can receive the highest levels of customer service a retailer has to offer. This can be a concierge type service for the top tier customers or an extremely fine tuned customized individual shopping experience delivered in a unique manner to all customers. Novitaz activeCRM™ solution creates and maintains an exhaustive profile of the customer and uses this profile to create plans for the sales staff to effectively engage with the customer. Novitaz activeCRMTM solution also allows the user to gain detailed knowledge of customer transactions, and interactions between sales representatives and customers.
The Consumer Innovation Network facility, located in Chicago, Illinois, opened in April of 2006, and incorporates state-of-the-market technologies and forward-thinking management concepts as would be found in highly successful Retail or Consumer Packaged Goods Industry organizations. The Center focuses on the Consumer and the Customer and will be available for display to all segments within the Retail and Consumer Goods and Services industries as well as Senior Executives from multi-billion dollar and multi-national companies.
To arrange for access or receive an invitation to view the Novitaz activeCRM™ solution at our partner’s Consumer Innovation Network facility in Chicago, Illinois, please contact Suni Munshani, CEO Novitaz Inc.
About Novitaz:
Novitaz is a business solutions company providing real-time knowledge of customer presence in a retail environment enabling customer Insight Driven Actions and enhancing loyalty, same store sales and profits. Novitaz activeCRM™ solution yields unprecedented Customer Intelligence based on Session Metrics and closes the Customer Intelligence loop through Presence Identification. Founded in Silicon Valley and head-quartered in Westport, Connecticut, Novitaz is led by veteran enterprise software experts with domain experience in the retail industry.
About Partner:
A global management consulting, technology services and outsourcing company committed to delivering innovation. It collaborates with its clients to help them become high-performing businesses and governments. Its high performance business strategy is built upon its experience in consulting, technology and outsourcing coupled with deep industry and business process expertise, broad global resources and a proven track record. Using the industry knowledge, service-offering expertise and technology capabilities, it can identify new business and technology trends and develop solutions to help clients around the world.
