Has the internet changed the nature of the way shopping occurs in stores these days? more
The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.
Feb 15, 2004 -Fremont, California: Novitaz has appointed Satish K. Gupta to its Board of Advisors.
Satish Gupta has been the CEO and founding President of Cradle Technologies, a venture funded leader in the emerging generation of Soft-Silicon semiconductor companies. Prior to starting Cradle, Satish was the Corporate Vice President of Strategic Marketing at Cirrus Logic. He has also served as the Vice President of Strategic Marketing and Advanced Development for Media Vision, establishing it as a multi-media pioneer and taking it public in 1993. Satish was at IBM from 1968 through 1991, and worked in several geographical locations, holding a variety of technical and management positions around the world.
Satish was a director and a member of audit, compensation and nominating committees of InterTrust Technologies, a leader in Digital Rights Management technology, that went public in 1999 and got later acquired by SONY and Philips for over $500 MM. He is currently on the board of UMEVOICE, a privately funded voice recognition solutions venture. He was also a director and mentor to the founder of RightWorks, an enterprise software venture that was acquired by I2 technologies. He was also an advisor to the CEO of Logic Vision, a NASDAQ traded company.
Satish graduated from MIT in 1968, with masters in electrical engineering. He was the gold medalist from one of the top universities in India. He completed his second Masters in Engineering and Economic Systems from Stanford University in 1976, where he is also a member of the advisory committee to the MS&E department. He has co-authored several books and is a charter member of one of the most influential Entrepreneurs' network called TiE, The Indus Entrepreneurs.
Satish brings a remarkable amount of Entrepreneurial experience, industry networks and relationships to Novitaz. With a successful and illustrious track record in Silicon Valley, Satish has learned from the follies and fortunes of technology companies spanning last several decades. His role as an advisor is of tremendous value to Novitaz, since that gives Novitaz's management access to his deep entrepreneurial expertise, for key strategic decisions that Novitaz will make during its lifetime, says Novitaz's CEO, Jayant Ramchandani. With Satish as an advisor, Novitaz looks poised to establish a strong management team, and an impressive network of industry heavyweights, and advisors.
About Novitaz:
Novitaz is a Silicon Valley based company founded by veteran enterprise software and retail industry experts. Its patent pending technologies will usher in a new era in CRM by enabling retailers to achieve significant increases in CompSales (comparable store sales, year over year) thereby realizing unprecedented levels of top line growth.
Source: Novitaz, Inc.
