Has the internet changed the nature of the way shopping occurs in stores these days? more
The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.
Mar 31, 2004 - Fremont, California: Novitaz secures its first round of funding with Global Asia Partners, LP (GAPVC), and other private investors.
In addition, Ajoy Khanderia, General Partner GAPVC, joins Novitaz's Board of Directors. Ajoy has built several successful global businesses for large corporations, such as Harris Corporation, ItalCable, and ConvergeLabs, of which he was the founder and CEO.
This first significant round of funding will allow Novitaz to expand its operations both in the US and the Asia Pacific regions. It is of note that GAPVC has a strong Singapore-India-China strategy, as well as significant operational expertise in other emerging Asian countries. Additionally, this round of funding will allow Novitaz to accelerate its off-shore product development efforts for Novitaz's flagship CompSales product line. This important milestone is another step towards realizing Novitaz's mission, and an indication of the trust of professional investment community in Novitaz's team, technology and IP, and its explosive promise for the industry
About Novitaz:
Novitaz is a Silicon Valley based company founded by veteran enterprise software and retail industry experts. Its patent pending technologies will usher in a new era in CRM by enabling retailers to achieve significant increases in Comp Sales (comparable store sales, year over year) thereby realizing unprecedented levels of top line growth.
Source: Novitaz, Inc.
