Has the internet changed the nature of the way shopping occurs in stores these days? more
To a society fascinated with the process of buying and consumption, a great retail experience should be of significant importance; yet despite the fact that 90% of dollars are spent “in store,” the media are crowded with stories and analysis of “online experience” but scant mention is made of the ways in which we can improve the “in-store” experience for consumers.
To a society fascinated with the process of buying and consumption, a great retail experience should be of significant importance; yet despite the fact that 90% of dollars are spent “in store,” the media are crowded with stories and analysis of “online experience” but scant mention is made of the ways in which we can improve the “in-store” experience for consumers.
The convergence of mobile and online brings new Privacy challenges, and Novitaz keeps a constant watch on the privacy landscape to keep abreast of, and conform to, best practice.
Our view of a ‘best practice’ approach to privacy can be summed up in 3 guiding principles:
Clarity: Be clear and express in explaining the information collected and held, it’s life-span and use.
Brands and Retailers want to reach out to consumers’ at the most impact-full moments, while they are in-store. Many consumers enjoy receiving offers, and the channel of choice for them is rapidly becoming their mobile phone, or smartphone. So, the will and the means are there to deliver an In-Store Advertising experience.
With a household name like Google – how could it be possible that there is anything out there 9 times it’s size?
I know we keep saying the same thing.
But the simple fact is less than 10% of all purchases, even during extreme holiday shopping is made online. The converse of that statement is 90% of all purchases are made offline (ie in a Brick and Mortar store!)
Location awareness and location-based services have been popping up all around us lately, taking the mobile scene by storm. It seems that all the rage nowadays is about “where” you are and who/what is “around you”.
In a recent report by Gartner on some of their predictions for the coming year they mentioned "context will be as important to mobile consumer services and relationships as search engines are to the Web.
Search Engine ad networks represent a very lucrative and seemingly limitless channel for advertisers. What could be better than to have access to the customer when they are searching for your product? Want to advertise your flat screen TV’s, to people who are looking for flat screen TV’s? Bid for the right keywords and you will certainly reach your potential buyers!
With the recent move by Google to buy AdMob, a mobile ad platform that has been especially popular on the iPhone, for $750 million - it occurs to me that we are about to enter a period of substantial growth in the mobile space, not just for mobile advertising and marketing but for mobile loyalty!
The 2D Barcode is already making news and I suspect it will continue to make waves. Let’s examine why? And more importantly let’s examine what will it take to make a real difference and go beyond the hype.
Just a mere decade ago the retail landscape in India comprised entirely of mom-and-pop stores. This was the case in all sectors of retail: grocery, soft goods, home & home furnishings, white goods etc.
