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Has the internet changed the nature of the way shopping occurs in stores these days? more

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The Future of the Check In - Check In 2.0!

Facebook Places, Foursquare and just about every Social Networking seems to be focusing on location these days. But the problem is they all rely on some sort of check-in, whether it be manual check-in by the user or using the latest GPS/Geo-fencing based check-in.



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The Future of the Check In - Check In 2.0!

Facebook Places, Foursquare and just about every Social Networking seems to be focusing on location these days. But the problem is they all rely on some sort of check-in, whether it be manual check-in by the user or using the latest GPS/Geo-fencing based check-in.

Where Location Based Services and Presence Marketing collide

Location Based Services like Facebook Deals allow people to see deals at nearby places when they 'check-in' and share the deals with friends. But how does the retailer communicate with their best customers and show them exclusive deals, based their shopping habits, targeted just for them?

Novitaz joins DASH7 to Enable better Location Based Commerce

We are pleased to share with you that Novitaz announced today its membership in the DASH7 Alliance, a non-profit industry consortium that promotes the use of the ISO 18000-7 standard for wireless sensor networking.

Location and the Future of Retail

To a society fascinated with the process of buying and consumption, a great retail experience should be of significant importance; yet despite the fact that 90% of dollars are spent “in store,” the media are crowded with stories and analysis of “online experience” but scant mention is made of the ways in which we can improve the “in-store” experience for consumers.

What Every Mobile Privacy Policy Should Have

The convergence of mobile and online brings new Privacy challenges, and Novitaz keeps a constant watch on the privacy landscape to keep abreast of, and conform to, best practice.

Our view of a ‘best practice’ approach to privacy can be summed up in 3 guiding principles:

Clarity: Be clear and express in explaining the information collected and held, it’s life-span and use.

Mobile Privacy – a Brave New World

Brands and Retailers want to reach out to consumers’ at the most impact-full moments, while they are in-store. Many consumers enjoy receiving offers, and the channel of choice for them is rapidly becoming their mobile phone, or smartphone. So, the will and the means are there to deliver an In-Store Advertising experience.

In-Store Ad Network - 9 times the size of Google??

With a household name like Google – how could it be possible that there is anything out there 9 times it’s size?

I know we keep saying the same thing.

But the simple fact is less than 10% of all purchases, even during extreme holiday shopping is made online. The converse of that statement is 90% of all purchases are made offline (ie in a Brick and Mortar store!)

For Offline Ads: Context is defined by Location

Location awareness and location-based services have been popping up all around us lately, taking the mobile scene by storm. It seems that all the rage nowadays is about “where” you are and who/what is “around you”.

Context is Critical for an Ad Network

In a recent report by Gartner on some of their predictions for the coming year they mentioned "context will be as important to mobile consumer services and relationships as search engines are to the Web.

Bringing the Google AdWords Model to the Physical Shopping Experience

Search Engine ad networks represent a very lucrative and seemingly limitless channel for advertisers. What could be better than to have access to the customer when they are searching for your product? Want to advertise your flat screen TV’s, to people who are looking for flat screen TV’s? Bid for the right keywords and you will certainly reach your potential buyers!

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