Has the internet changed the nature of the way shopping occurs in stores these days? more
To a society fascinated with the process of buying and consumption, a great retail experience should be of significant importance; yet despite the fact that 90% of dollars are spent “in store,” the media are crowded with stories and analysis of “online experience” but scant mention is made of the ways in which we can improve the “in-store” experience for consumers.
As you might have seen over the last few weeks there have been several announcements by Google and others about Location Based Services (LBS) and Presence Marketing, including the Digital Out of Home (DOOH) space. As a result, we are receiving significant interest from major parties to become a partner of Novitaz as well as beta clients for Novitaz.
Everyone has heard of Google, but do you know Google's mission statement: "To organize the world’s information and make it universally accessible and useful."
If it hasn’t already happened – the days of the Paper Coupon are numbered.
Stores all over the world need a wake-up call. There is so much at stake, and most retailers don’t seem to realize it.
The recent credit crisis highlights some of the inherent weaknesses in the current model of providing consumer credit. That model relies on tried and true inputs and limited real-time data. When the factors turn out to be wrong or incomplete, the models fail.
There are several location-based service (LBS) applications, such as Loopt and Mapquest's FindMe. These are based on GPS, and focus on finding friends, restaurants, and other points of interest in the vicinity of a person.
According to the GMA (Grocery Manufacturers Association), grocer’s budgets for shopper marketing in 2007 grew at 21% per year, compared to just 2% in overall marketing budgets.
Recently, Saks upended the luxury market with some deep price cuts. A 70% price cut caused a stampede in one store with over-eager shoppers fighting for Manolo Blahnik's at $160.
If you want to see one of the reasons why shopper marketing has been carving off an ever-bigger slice of the marketing pie, just compare the number of weekly shoppers at major retail chains with the number of Americans who tune into top TV shows.
When it comes to brand loyalty, Todd Morris, a Senior VP of Catalina Marketing says in his AdAge Article “Forget the old B-school nostrum that 20% of customers account for 80% of sales: It’s a gross overstatement even for mass-market package-goods brands.
