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Has the internet changed the nature of the way shopping occurs in stores these days? more

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In-Store Shopping Metrics: If you have the will we have the way!

The concept of session metrics is well known in ecommerce. For example Amazon.com does the analysis of the click-stream behavior of its customers so it knows what pages on the site you visited, what products you looked at even if you did not buy, and how long you spent on their site. It then customizes the site for each individual based on the click-stream analysis or session metrics of other.



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