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Has the internet changed the nature of the way shopping occurs in stores these days? more

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Customer Intelligence is Fragmented (by Suni Munshani)

In today’s typical retail environment customer intelligence is fragmented and only captured in the minds of the sales associate. Furthermore, there is no real way to enter it into a central repository other than the dreaded “black book” of the individual sales associate.



Knowledge

Knowledge about what a customer is thinking of buying

The NovitazEdge Knowledge solution provides the missing customer knowledge that you need to provide exceptional customer service. It’s knowledge your most valuable customers expect you to have to deliver the service they deserve. Our solution is the missing link that is proven to enable customer growth and convert previously lost opportunities into sales!

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NovitazEdge Knowledge Highlights

  • Identifies the top 5% of your customers – the customers who generally contribute 20-25% of sales revenues and 25-45% of profits (source: IBM Consulting Report)
  • Collects offline information on customers including time spent, interaction time, and lost sales
  • Recommends new and cross-sell/up-sell opportunities
  • Allows you to maintain recency-frequency scores, frequency trends, average stay per visit, shopping speeds, and more
  • Helps create a unique customer shopping experience by institutionalizing and maintaining customer intelligence data and triggering appropriate actions while you have the mind share of your customer