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Has the internet changed the nature of the way shopping occurs in stores these days? more

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Customer Intelligence is Fragmented (by Suni Munshani)

In today’s typical retail environment customer intelligence is fragmented and only captured in the minds of the sales associate. Furthermore, there is no real way to enter it into a central repository other than the dreaded “black book” of the individual sales associate.



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NovitazEdge for Retail solution delivers unprecedented customer intelligence based on collection of offline behaviors in order to help you close more sales. For the first time our solution can help you maximize EVERY sales opportunity and positively affect customer growth!

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NovitazEdge for Retail Highlights

  • Tells you who shops at your stores, even when they do not buy – yielding unprecedented store intelligence
  • Collects detailed customer data (expanded customer’s profile, shopping preferences, purchase history, and in-store session metrics)
  • Enables exceptional service from every CSR across all stores
  • Identifies new revenue opportunities quickly and easily
  • Determines how often your key customer visits and more importantly, which departments they frequent
  • Interfaces seamlessly with existing operational & CRM systems