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Has the internet changed the nature of the way shopping occurs in stores these days? more

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Location and the Future of Retail

To a society fascinated with the process of buying and consumption, a great retail experience should be of significant importance; yet despite the fact that 90% of dollars are spent “in store,” the media are crowded with stories and analysis of “online experience” but scant mention is made of the ways in which we can improve the “in-store” experience for consumers.



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Our NovitazEdge for Retail package delivers unprecedented customer intelligence by inventorying your customer’s offline behaviors so you know their preferences and can close more sales. The Novitaz Solution helps you maximize EVERY sales opportunity while positively affecting customer growth.

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NovitazEdge for Retail Highlights

  • Tells you who is shopping at your store, even if they don't make a purchase.
  • Collects detailed customer data such as expanded profiles, preferences, purchase histories, and in-store session metrics.
  • Gives you the personalized information that will enable your CSRs to deliver better, more effective service every sale, in every store.
  • Identifies new revenue opportunities quickly and easily.
  • Determines how often your key customers visit and what departments they frequent.
  • Interfaces seamlessly with existing operational & CRM systems.