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Has the internet changed the nature of the way shopping occurs in stores these days? more

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Location and the Future of Retail

To a society fascinated with the process of buying and consumption, a great retail experience should be of significant importance; yet despite the fact that 90% of dollars are spent “in store,” the media are crowded with stories and analysis of “online experience” but scant mention is made of the ways in which we can improve the “in-store” experience for consumers.



Technology

Our NovitazEdge Technology platform will integrate seamlessly with your external systems and existing technology solutions. Built on service-oriented architecture (SOA) principles, our patent-pending technology infrastructure delivers rapid time to value, increased flexibility, and a lower total cost of ownership. Our solution suite gives you the competitive edge.

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NovitazEdge Technology Highlights

  • Combines state-of-the-art active RFID hardware and software to yield a customized suite of unique customer-centric, loyalty-based solutions.
  • Optimized for retail and hospitality environments with Web-based SOA capable of running on any Java or .net application server/servlet engine platform in a secure, hosted environment supporting multiple retail locations.
  • Delivers your brand message through in-store media at the critical point of decision upon automated customer presence identification.
  • Uses proprietary RFID hardware including the first-ever, credit-card-sized active RFID tag readable at ranges of greater than 20 feet when placed in a wallet.
  • Supports social networking or social shopping in a retail space using our advanced mobile platform.