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Has the internet changed the nature of the way shopping occurs in stores these days? more

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Customer Intelligence is Fragmented (by Suni Munshani)

In today’s typical retail environment customer intelligence is fragmented and only captured in the minds of the sales associate. Furthermore, there is no real way to enter it into a central repository other than the dreaded “black book” of the individual sales associate.



Technology

Technology to enable superior customer service

Our NovitazEdge Technology platform is capable of integrating seamlessly with external systems and existing technology solutions. Built on service-oriented architecture (SOA) principles, our patent pending technology infrastructure delivers rapid time to value, increased flexibility, and lower total cost of ownership. Our solution suite gives you a competitive edge in an on-demand world.

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NovitazEdge Technology Highlights

  • Combines state-of-the-art active RFID hardware and software modules to yield a customized suite of unique customer-centric, loyalty-based solutions
  • Optimized for retail and hospitality environments with Web-based SOA capable of running on any Java or .Net application server/servlet engine platform in a secure, hosted environment supporting multiple retail locations
  • Delivers your brand message through in-store media at the critical point of decision upon automated customer presence identification
  • Uses proprietary RFID hardware including the first-ever credit-card-sized active RFID tag readable at ranges of greater than 20 feet when placed in a wallet
  • Supports creating social networking or social shopping in a retail space using our advanced mobile platform