Has the internet changed the nature of the way shopping occurs in stores these days? more
With a household name like Google – how could it be possible that there is anything out there 9 times it’s size?
I know we keep saying the same thing.
But the simple fact is less than 10% of all purchases, even during extreme holiday shopping is made online. The converse of that statement is 90% of all purchases are made offline (ie in a Brick and Mortar store!)
80% of companies THINK they are delivering exceptional customer experience but only 8% of customers agree. If you are in a business that deals with customers like most are this is a frightening statistic. Retail establishments most likely deal with the largest volume of customers per day. And to get the customer experience right is often tricky.
Has the internet changed the nature of the way shopping occurs in stores these days?
The simple answer is yes, “winning the game and getting the best deal is something that can be achieved more quickly and easily with the help of the internet then with a gas pedal and a brake” says Peter Sachse, CMO of Macys.
